How We Scaled a Travel Gear Brand from 0 to ₹20L Revenue in Just 3 Months with 3x ROAS
Transforming a struggling online store into a ₹1L daily sales machine through strategic optimization and product testing.
The Challenge
Our client is a travel brand that specializes in top-quality gear for travelers – from backpacks to accessories. While they were seeing success with their offline sales, their online store was struggling to convert. Their best-selling product offline was a travel backpack, priced at ₹9,000. But when it came to selling it online, things just weren't clicking.
Initial Problems Discovered
Before working with us, the brand had worked with other agencies, but nothing was working. We began by diving deep into the brand's ad account, reviewing past campaigns, their website, and their ad creatives. We quickly found several issues: Low conversion rates (just 0.2%), minimal engagement on their backpack ads, pixel optimization was way off at only 30%, and there was no proper product testing happening.
Our Strategic Solution
We optimized the sales funnel ensuring smooth flow from ad click to checkout, revamped creatives with different angles and hooks, fixed targeting & pixel optimization using AI-driven strategies, and conducted thorough product testing. While their travel backpack was the top seller offline, we tested a different travel product that started showing promise and quickly scaled that product.
Month 1 Breakthrough
Within just one month, we saw a breakthrough: We generated ₹2.5L in sales with a 2.6x ROAS, the conversion rate jumped to 1.8%, and the sales funnel was finally performing with working creatives.
"Working with [Your Agency Name] completely changed the way we approach our marketing. From the very first call, it felt like they really got us – our brand, our products, and our vision."
Final Results
In the next two months, we found the winning product and scaled it hard: We hit ₹1L in daily sales. By month three, we were driving ₹20L in revenue with a solid 3x ROAS. The key to this success was having the right strategy, being patient with the process, relying on data, and always optimizing based on what was working.