How We Helped a Well-Known Streetwear Brand Go from ₹4L/Month to ₹12L/Month with 2.8x ROAS
Breaking through plateau barriers with anime-inspired creative strategy and audience refinement for 300% growth.
The Plateau Problem
When we first started working with this streetwear brand, they were already well-established but had hit a plateau at ₹4L/month in revenue with a 1.4x ROAS. After conducting a thorough audit, we discovered key issues: High CPM and low CTR, conversion rate was only 0.5%, low engagement rate ranking, and the audience was leaking without reaching fresh customers.
Strategic Restructuring
We began by restructuring their audience targeting. We excluded non-performing audiences and used lookalike exclusions to refine targeting. We built a proper sales funnel that attracted new customers while excluding irrelevant segments. Initially CPM increased (natural outcome when refining audience), but we kept the client updated explaining the importance of focusing on the bigger picture.
The Anime Breakthrough
By week 2, results started turning around with decreased CPM, increased CTR, and climbing ROAS. We found that an anime-inspired angle resonated very well with their target audience. We created a series of creatives featuring street style, anime music, and story-driven narratives. This anime verse angle became a clear winner.
"This journey with you guys felt like an action movie—so many moments I thought we were done, but then everything changed. It was such a thrilling ride!"
Taking the Bold Risk
During week 3, we saw revenue hit ₹2L but ROAS was only 1.9x. We made a bold decision to pause the current campaign despite seeing revenue rise because ROAS wasn't hitting our target. We had one sign showing potential: a creative with 'Anime wear taking me to the anime world'. After thorough research, we decided to scale that creative with multiple variations.
Triumphant Results
By the end of month 2, the brand went from ₹4L/month to ₹12L/month with a 2.8x ROAS. Sales had tripled through fixing the basics: optimizing CPM, CTR, and engagement rates, building proper sales funnels, doubling down on winning anime-driven creatives, and trusting data while taking risks on bold creative ideas. The client's brand achieved 300% growth in just 2 months.