NeoFit App: 50K Downloads in Two Weeks with Zero Paid Media
A teaser campaign, waitlist gamification, and creator partnerships turned hype into installs.
Sofia Ahmed••8 min read
Gamified Waitlist
We built a referral leaderboard: every share earned early‑access badges and in‑app perks...
Creator Blitz
Fitness YouTubers teased exclusive challenges; Instagram coaches hosted live workouts...
“Our launch livestream peaked at 18 K concurrent viewers.”
Launch Numbers
50 K downloads, 25 K active users day one, App Store #2 in Health & Fitness...
Tech Stack Integration
We connected the waitlist system with the app backend to ensure seamless onboarding at launch. Automated triggers rewarded referrals in real time.
Post-Launch Optimization
monitoring allowed us to identify churn risk cohorts, optimize push notification cadences, and introduce in-app challenges to maintain daily active users.