How We Took a Ladies Tote Bag Brand from ₹15K a Day to ₹1.2L a Day in Just 4 Months
From single creative dependency to ₹36L monthly revenue through strategic funnel restructuring and creative diversification.
Starting Point Analysis
When we first spoke to this brand, they were stuck. Sales had been sitting at around ₹15K/day with a 2x ROAS for months. We offered to do a quick audit of their ad account, and what we found explained everything: The entire ad account was running on a single creative, frequency was at 6x, and there was no proper funnel structure, no exclusions, no fresh lookalikes.
The Restructuring Process
We built a personalized target avatar, unique angles, and did a deep website audit. We told the client: 'We're going to change the account structure completely. It might affect sales for a few days, but trust the process.' Sales dropped from ₹15K/day to ₹7K/day for 7 days while we set up proper funnels with exclusions, created fresh lookalike audiences, and launched 5–6 new creatives plus 5 variations of the old winner.
Finding the Winners
Over the next two weeks, sales hovered around ₹10K/day, but we kept the client updated daily. Out of all our tests, two concepts started to shine: A fresh variation of the old winning creative and a review-based reel concept with strong social proof. We cut all underperformers and focused solely on these two, using different hooks and targeting combinations.
Explosive Growth Phase
With a scientifically built funnel and AI-driven creative strategy, things took off. The first month was average – but the next month we jumped to ₹50K/day. By month three, we hit ₹1.2L/day in sales. The scale was so intense that the client had to ask us to pause campaigns for a few days due to stock and packing issues.
"We'd been stuck for months, and every agency promised the world but delivered nothing. These guys not only delivered but pushed us so hard we literally ran out of stock."
Final Achievement
In just four months, we took them from ₹5L/month to ₹36L/month with a 2.5x ROAS (their break-even was 1.5x). By the fourth month, sales were consistently at ₹1.2L/day with 2.5x ROAS. The takeaway: If you're patient with the process and trust data-backed decisions, any brand with product–market fit and a unique angle can be scaled to unimaginable levels.