Brew Co: From Local Roaster to Viral Coffee Darling
A brand refresh, TikTok storytelling, and influencer collabs brewed a global fan‑base.
Marcus Jin••6 min read
Re‑Brand Sprint
We overhauled packaging, color palette, and voice—leaning into quirky latte art memes...
Influencer Cascade
Seven micro‑influencers seeded the first wave; then TikTok’s coffee niche did the heavy lift...
“Brew Co went from 8K to 120K followers in 30 days.”
Key Metrics
Average order value +42 %, UGC volume +600 %, hashtag reach 19 M impressions...
Customer Journey Overhaul
We redesigned the end-to-end customer journey, from first-touch social impressions to post-purchase follow-up emails. Customer feedback loops were built directly into the social campaigns.
Organic vs Paid Mix
By shifting budget towards high-performing organic posts and leveraging boosted influencer content, we increased efficiency and amplified authentic engagement.